Indoo.rs is a company that provides indoor spatial navigation and mapping. The company was founded in 2010 with the belief that indoor (In-Location) is the next evolutionary milestone for the positioning and navigation industry. For this reason, they are working day in day out to “get indoor location-based services available on every device”.
Indoo.rs provides the world’s first indoor navigation solution at an airport that also caters for the needs of visually challenged people. Indoor navigation provides travelers at airports, railway-stations, etc. with mobile assistance; for example guiding them to the right place – specific gates, VIP lounges, information points, baggage claim; among other applications. Indoor positioning enabled apps also allow on-site retailers to send real-time offers and coupons based on a customer’s location and interest. Indoo.rs technology can be used for more than just navigations and offers, it can also be used to identify passenger flows, locate congestions and crowded areas. It can support travellers to find the shortest routes, improve queue management and minimize waiting time, and keep track of traffic flows and locate incidents quickly.
Indoor navigation also enables users to find their way around big office venues and to always take the shortest routes. Finding colleagues and hot-desking is made easy by location sharing on the map. Business can help their guests find their way around and make their visit one to remember. Indoor positioning and navigation facilitates orientation in complex office spaces, so meeting delays, due to trouble finding venues, will become a thing of the past. Indoor positioning and location-based information adds a valuable layer to event and conference apps.
With indoor positioning and navigation businesses and other clients can highlight relevant information close-by the user’s position; send guests on a personalized guided journey along their points of interest; and improve networking experience as users will know where to find interesting contacts. In-store positioning and location-based couponing makes mobile ads much more targeted, relevant and responsive to the customer. Proximity marketing inside apps attracts attention of nearby customers and increases the number of visitors. Inside the store, indoo.rs’ technology assists customers in locating and finding specific items or make them aware of special offers, which will positively affect their shopping experience and result in the improvement of a retailer‘s business intelligence.
Indoor navigation also crucially enables public safety providers – EMT first responders – to locate themselves and their colleagues inside buildings. Sources of danger and endangered individuals can be accurately located and reached as fast as possible and by the shortest distance. Special use cases include the localization of visually or otherwise impaired people through a notification system – via a call or a ‘panic button’.